From our image selection, we compiled a range of colours that the business could use for branding – and for good reason:
This palette offers slightly desaturated shades. The colours are confident and powerful (hibiscus and amber), as well as calming and trustworthy (blue tones). The lime, hibisucus and amber shades add a burst of extra colour to the conservative blue and grey hues, reflecting a premium, professional brand.
Glacier Blue should lead all
communications, supported by
selected secondary colours and
tints of black.
Although the selection of colours
appears to be simple, it should
not be taken for granted. Be
aware that colours can look
dramatically different depending
on the material they’re applied to.
Care must be taken when quality controlling
print and digital
The tertiary and accent colours
can be used as tints for graphs
When working on Sanlam Life
Investments, the Sanlam brand
guidelines need to be applied,
and when working on the Glacier
business in Namibia (known as
Sanlam Namibia), the Sanlam
Wealth guidelines need to be
The logo can be embossed/debossed or thermo-embossed.
For type above 7,5 pt: 70% black
For type below 7,5 pt: 100% black
For our new Glacier colours, we
looked at images that portray
world-class experiences. From
our image selection,
we compiled a range of colours
that the business could use for
branding – and for good reason:
They reinforce our personalised
and premium space, and can be
used across marketing collateral.