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Colours

For our new Glacier colours, we looked at images that portray world-class experiences.

From our image selection, we compiled a range of colours that the business could use for branding – and for good reason:

They reinforce our personalised and premium space, and can be used across marketing collateral.

This palette offers slightly desaturated shades. The colours are confident and powerful (hibiscus and amber), as well as calming and trustworthy (blue tones). The lime, hibisucus and amber shades add a burst of extra colour to the conservative blue and grey hues, reflecting a premium, professional brand.

Colour Palette

Glacier Blue should lead all communications, supported by selected secondary colours and tints of black.

Although the selection of colours appears to be simple, it should not be taken for granted. Be aware that colours can look dramatically different depending on the material they’re applied to. Care must be taken when quality controlling print and digital outputs.

The tertiary and accent colours can be used as tints for graphs and tables.

Please note
When working on Sanlam Life Investments, the Sanlam brand guidelines need to be applied, and when working on the Glacier business in Namibia (known as Sanlam Namibia), the Sanlam Wealth guidelines need to be applied.

The logo can be embossed/debossed or thermo-embossed.

For type above 7,5 pt: 70% black
For type below 7,5 pt: 100% black

Colour Experiences

For our new Glacier colours, we looked at images that portray world-class experiences. From our image selection, we compiled a range of colours that the business could use for branding – and for good reason: They reinforce our personalised and premium space, and can be used across marketing collateral.

Glacier Financial Solutions (PTY)LTD is a licensed financial services provider.
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