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Fonts

Primary Font: Gotham HTF

Our primary font family is Gotham HTF. This sans serif font is available in various weights. Gotham HTF should be used for headlines in all brand communication as well as body copy.

For our purposes, the most commonly used weights are Light and Book. Condensed type styles must be avoided and are not to be used for brand communication.

Gotham HTF is only applicable to marketing material designed by Marketing or external agencies.

Please note
For type above 7,5 pt: 70% black
For type below 7,5 pt: 100% black

When it is impractical or impossible to use the Gotham family of fonts, for example in Microsoft® Word, Excel and PowerPoint and in email, we use the Arial font family. The standard business font remains Arial.

Secondary Font: Helvetica Neue LT Std

Our secondary font family is Helvetica Neue LT Std. This sans serif font is available in various weights.

Helvetica Neue LT Std should be used for second-level headlines and numbers in all brand communication.

For our purposes, the most commonly used weights are Light, Roman, Medium and Bold. Condensed type styles must be avoided and are not to be used for brand communication.

Helvetica Neue Lt Std is only applicable to marketing material designed by Marketing or external agencies. When it is impractical or impossible to use the Helvetica Neue Std family of fonts, for example in Microsoft® Word, Excel and PowerPoint and in email, we use the Arial font family. The standard business font remains Arial.

Substitution Font: Digital Font Suite

When Gotham HTF is unavailable, Arial (Regular and Bold) may be used for internal communication and HTML text only. Arial should never be used in consumer-facing brand communication.

Glacier Financial Solutions (PTY)LTD is a licensed financial services provider.
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